Communication Culture on a Mass Scale
نویسندگان
چکیده
The aim of this article is to analyse sources on a verbal and written mass communication between the organisers games (editores) audience in ancient Rome. Methods established by Romans as senders recipients conveyed information gave range possibilities communicate needs preferences, well express often extreme emotions. model, creation which stemmed from necessity inform about upcoming arena events (by organiser) experienced emotions spectators), became over time distinctive culture communication, applied before but also throughout event after it ended. This communicative social construct typical Rome was necessary for efficient distribution oral textual messages. preserved allow us state that model included:
 1) verbal/oral public (via announcements made heralds); people’s cheers chants (including both criticism praise);
 2) (edicta munerum advertising presented placards distributed around theatres amphitheatres event); acclamationes graffiti, painted inscribed accordingly, spactacula. define individual types methods determine their function depending context, establish effectiveness discourse carried out scale
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ژورنال
عنوان ژورنال: Perspektywy Kultury
سال: 2022
ISSN: ['2081-1446']
DOI: https://doi.org/10.35765/pk.2022.3904.17